Ajay Devgn’s Bholaa is all set to hit the theaters tomorrow, and the excitement around the film is palpable. Ajay Devgn, who has also directed the film, is fresh from the super success of Drishyam 2, and expectations are high for his latest project. However, the question on everyone’s mind is whether the film is heading in the right direction at the box office. Let’s find out by taking a closer look at the day 1 advance booking.
Bholaa is enjoying the partial holiday benefit due to Ram Navami, and it’s expected to have a solid start at the box office. Initially, predictions were as high as 30 crores, but as we came closer to the release date, it felt that the buzz was missing. This could be due to passable music or a trailer that was not as powerful as compared to teasers. Ajay’s biggie didn’t create a massive pre-release impact.
According to the latest trade update, Bholaa has finally crossed the 1 crore mark at the Indian box office, with advance booking collections standing at 1.15 crores gross (excluding blocked seats) for day 1. Although the figures are not up to the mark, it’s still a good sign that the film has finally shown some movement in ticket sales after moving at a snail’s pace yesterday. The credit should also be given to reduced average ticket prices for all formats. Earlier, the rates were very high.
Bholaa has sold over 37 thousand tickets across the country for day 1, and with just a day remaining for the release, the final number is expected to cross the 2 crore mark. However, everything will depend on word-of-mouth after that. If the content clicks with the audience, the film will enjoy a huge turnout of walk-in audiences, considering the partial holiday factor.
Bholaa’s day 1 advance booking figures may not be as high as expected, but it’s still a positive sign that the film has started to pick up pace. With the partial holiday benefit and reduced ticket prices, the film is expected to have a good opening weekend. The real test will be how the film performs after the initial hype, and whether it manages to impress the audience with its content. We’ll have to wait and see how things pan out for Bholaa at the box office.
